What is the name of the Starbucks loyalty program?

The Starbucks loyalty program is known as Starbucks Rewards. This program allows customers to earn points, referred to as Stars, for every purchase they make. Accumulated Stars can be redeemed for free drinks, food items, and various special offers, creating an incentive for customers to visit more frequently and engage with the brand. Starbucks Rewards members also enjoy exclusive perks, such as birthdays reward drinks and personalized offers based on their preferences.

Other options, while they may suggest various promotional or loyalty concepts, do not accurately represent the current official loyalty program of Starbucks. The Gold Card Program, for instance, was an earlier form of rewards loyalty but has since evolved into what is now recognized as Starbucks Rewards. Barista Benefits and Espresso Elite are not existing programs under the Starbucks umbrella, emphasizing the clarity that Starbucks Rewards holds as the official loyalty initiative.