What does "every bean count" emphasize in coffee sourcing at Starbucks?

The phrase "every bean count" highlights Starbucks' strong commitment to quality and sustainability in its coffee sourcing practices. This reflects the company's dedication to sourcing only the finest coffee beans while ensuring that ethical and environmentally-friendly methods are employed.

Starbucks prioritizes high-quality coffee that meets rigorous taste standards and ethical sourcing criteria. This includes engaging directly with farmers, promoting sustainable farming practices, and investing in communities to improve their livelihoods. By emphasizing the care and responsibility taken in sourcing each bean, Starbucks communicates that every single coffee bean matters, not just in terms of flavor but also in the context of its impact on the environment and the people involved in its production.

The other choices, while relevant concepts in the coffee industry, do not encapsulate the core philosophy behind "every bean count." Instead, the focus is specifically on elevating quality and sustainability in the sourcing process, underlining the holistic approach Starbucks takes toward its coffee.